Richard Emmons

Author Archives: Richard Emmons

The Seven Indispensable Habits to Personal Success

Forget setting New Year’s Resolutions this year. Instead, find success this year by adapting these success habits. This article by Brian Tracy was first published in the daily e-letter, ETR. The habits of success have been studied by great thinkers and philosophers for at least 2,500 years. After personally studying the subject for more than […]

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Should You Subtract AdWords Now?

Do you have a contrarian mindset? Do you question the notion that if “everyone’s doing it” than it must be okay? Do you spend money on Google AdWords? If you answered “Yes” to these three questions than maybe, just maybe, you’ll reduce or eliminate your AdWords advertising. Many business owners keep advertising the way they […]

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Fax It — No Fax Machine Required

Send a fax and you’ll be reminded of how far technology has gone over the past 30 years. Being located  in an executive suites business center allows me to send a fax whenever I want to. Which isn’t very often. In this article Bill Myers writes about an online fax option which allows you to […]

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Repeal ObamaCare With Christian Health Care Sharing Ministries

You can raise your company’s profits by increasing your revenues and by decreasing your overhead expenses. Healthcare insurance premiums have skyrocketed over the past 8 years since the passage of the misnamed Affordable Care Act. Thankfully, the ObamaCare Senate bill included an exemption for health care sharing ministries. This was the bill signed into law […]

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Convert What You Know Into Income

In this article by author and master marketer Bob Bly, you’ll learn about how you can convert your specialized business knowledge into a side income. I have learned a lot from Bob Bly over the years and hope you make him one of your “virtual mentors.” There’s a lot of money in teaching the business, […]

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7 Ways To Write a Great Headline

When you write great headlines, you improve the results of every advertisement, flyer, invitation, press release, client letter, and email you write. Remember that 73% of the buying decision is made at the point of the headline. And “buying” can mean opening the email message, listening to the rest of the TV or radio ad, reading the rest of the newspaper advertisement, buying the product or registering for a community seminar. So let’s spend some time looking at proven ways to create great headlines.

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How To Write an Effective Advertisement

Over the years, successful writers have developed copywriting formulas which produce effective ads, TV commercials, and sales letters. I first learned about the “AIDA” formula in 1989 from marketing expert, Jay Abraham. You begin the process of creating an effective ad by thinking of one of your best clients, a wealthy widow by the name of Sally Jones….

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How To Get More Bang For Your Advertising Buck

An advertisement costs the same whether it brings in 1 call per day or 10 calls per day. So improve your ads and you’ll get more calls without spending an extra dime on advertising. Let’s define the two major types of advertising: General (or image) advertising and direct response advertising…

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