Richard Emmons

Author Archives: Richard Emmons

How To Put Your USP To Work

Once you’ve created your USP or “unique selling proposition,” you need to put your USP to work so your clients and prospects will know what makes you different and why they should do business with you. Your goal is to put your USP everywhere a client or prospect comes in contact with you.

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Kickstart Your Marketing With a “USP” and Set Yourself Apart

Every advisor (and business) should have a “USP” which stands for “unique selling proposition.” Without a USP your advertising will have a plain vanilla, me-to appearance which won’t lead people to take action. When you have a good USP and deploy it in your advertising and marketing materials, you’ll attract more clients like you want. You’ll also keep away folks who aren’t your targeted clientele.

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Should Ben Bernanke Join Toastmasters?

Yes, absolutely! For 90 years, Toastmasters has helped people become more effective public speakers and leaders from all walks of life. Even former Chairmen of the Federal Reserve System. Ben is off to a good start in his new career as a former Fed Chairman. This week Reuters reported that Ben earned a cool quarter […]

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What You Can Learn from JFK About Public Speaking

I don’t know of anyone who was born a great public speaker. In fact, most people can’t put two words together when they’re born. President John F. Kennedy was no different. He learned how to be a memorable public speaker. Read this article by copywriter and author John Forde and you’ll improve your public speaking as well.

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Should Your iTunes Library Go In a Trust?

Ever wondered who will inherit your digital library? Unless the laws are changed, your MP3s and e-books may go to the grave with you. Today MarketWatch reported on this growing problem and offered a couple of solutions. Many of us will accumulate vast libraries of digital books and music over the course of our lifetimes. […]

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Don’t Let a Heart Attack Stop Your Seminar!

Audience interaction keeps your living trust seminars interesting and lively. You never want to be the only one doing ali the talking. Yet this story pushes things to an extreme when a man had a heart attack during a lecture on heart disease.

Yet this story pushes things to an extreme.

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Should You Tell Jokes at Marketing Seminars?

financial advisor marketing

Should financial advisors tell jokes during your marketing seminars? This can be a risky venture. You want to be LIKED and TRUSTED by your seminar attendees so they will take the leap and schedule a first meeting. If your jokes aren’t funny you risk being liked. If your jokes are deemed offensive, you definitely won’t be liked.

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