I’ve known Nathaniel for ten years now. I coached him in a speech and debate club when he was in high school. I mentored him one-on-one for a year. For 5 years we’ve been in the same Toastmasters Club. Now he is a radio announcer for the biggest radio station in town.
Along the way he started a small business helping people get more out of their computers. He considered helping people create websites. He went on to other things which ended up being on the radio each day for the four hours before Rush Limbaugh takes the afternoons.
I’ve known Nathaniel all these years and only recently found out that he is color blind. Not good if you want to be a web designer. No problem if you want to be a radio announcer.
At least Nathaniel has an excuse. Drive through any neighborhood and you’ll see houses with hideous paint colors. The word “hideous” includes the words “hide” and “us” if you look carefully. Let’s expand this to “hide from us” ugly paint choices. Sadly modern house paint can last twenty years so the color mismatch lasts a long time.
A little known fact is that ugly colored paint costs the same as beautiful colored paint. Either way there is no money-back guarantee.
Thankfully, Canva has made color selection far easier than ever before. You have no excuses any longer.
I direct you to their design article, “10 color inspiration secrets only designers know about.”
Color is an integral element of good design. With so much psychology and emotions attached to the hues you choose, it can be tricky to curate your color palette when designing. Below, we list 10 color inspiration secrets so that you can get the perfect color combination every time.
We know that specific hues can provoke different emotions, associations, and responses that affect how your brand is perceived. Put simply, color choices can make or break a design. In fact, research has shown that color can increase brand recognition by up to 80%, memory, engagement with a design piece and text comprehension, so when choosing a color combinationfor your design (especially your logo!), you want to make sure that you are saying something with the colors you choose.
Fortunately, we are far from the times when our color choices were limited to a small batch of natural pigments. Our options are no longer whatever colors minerals, animals, and plants had to offer. With such an overwhelming amount of color options, selecting a palette for a design project has become excruciating, to say the least. The Colourlovers community has indexed nearly 8 million user-named colors, while there are over 16 million possible hexadecimal color combinations.
While there are endless color choices, it’s recommended that when designing, it’s best to stick to three or four colors. This will inform create the color palette you work with.
Overwhelmed yet? No need to worry. We asked top designers from the Creative Market community to share their advice for creating stunning color combinations.
Of course, even if you’re not color blind or legally blind you probably can’t match colors like a pro. Even with this amazing article. You can invest the time needed to get better or just send Canva’s article to your graphic designer with ideas on what you need done. You’ll be armed and not quite as dangerous.
Need to paint your house? Take your graphic designer to Home Depot and let her make the final choice on colors. Your neighbors will thank you.
I’ve learned so much from Bob Bly over the years. When I was just starting out as a copywriter and marketing consultant, one of his most helpful products was “The Copywriter’s Toolkit.” I learned how to submit copy from studying this work and his class book, The Copywriter’s Handbook.
Every print ad has two main components. First, there is the layout and images of the ad which is created by the graphic designer. Second, there are the words used in the headline, body, and call to action of the ad.
Bob Bly describes how he submits his copy copy in his article below. In my case, I write the copy and submit it to my graphic designer who happens to be my wife Kathleen. In your case, you might write up an ad and then submit it to the graphic design department of your local paper, magazine, or even the Yellow Pages. By submitting your copy, i.e. words, this way, you’ll help the graphic designer and create a better ad with fewer changes.
Bob ends his letter with an offer for one of his ebooks. I get no affiliate commission for this. I help you learn more about marketing and hopefully Bob will get some sales of this great product.
Dear Direct Response Letter Subscriber:
Subscriber BM writes:
“Bob, can I ask a dumb logistical question? How exactly do you submit your copy? And in what form? In a word Doc? PDF?
“Do you format the copy exactly as you envision it, down to the headline font and size? And what about images and charts and
things like Johnson boxes?
“Do you dictate how things look graphically or just submit the raw text for everything? Just curious about that.”
So let me briefly provide the straightforward answers to these questions, which are anything BUT dumb:
1–I submit copy to clients as a word file, single-spaced, sent via an email attachment.
2–The body copy is in 12-point Times Roman. Headlines are 14-point Arial bold. Subheads are 12-point Arial.
3–If there are graphics, I cut and paste the image into my Word document directly from the source material (e.g., Powerpoints, white paper PDF documents, websites) whenever possible, with the source referenced in a footnote.
4–If the source material is copyrighted content owned by my client, I assume they can use the visuals as is.
5–If the source is copyrighted material belonging to someone else, I still cut and paste it with a footnote into my document, but alert the client that they must either obtain written permission to use it or redraw it so as not to violate copyright.
6–I often include in the Word document for my copy some “copywriter’s roughs” — crude layouts, drawn in Microsoft Word. Note: I have collected my layout templates in a kit you can buy; see my PS below for details.
7–I clearly indicate what is a headline, subhead, or body copy; provide images for guidance; and either give layout instructions in text [in square brackets] — or using my copywriter’s roughs (see #6 above).
But, I do NOT “dictate how things look graphically,” format the copy in final form, or do a finished graphic design or layout of any kind.
Instead, I provide sufficient “art direction” (layout suggestions) so that the graphic designer can produce a finished layout that will work in print or online.
I will also, at no charge, review the layout, often several times, as it is being developed by the graphic designer and made final by them and the client.
But I do not try to tell the graphic designers how to do a job for which they are better skilled and suited than I am.
P.S. For more information on how you can get a collection of ready-to-use graphics templates for promotional layouts — everything from sales letters and postcards, to ads and landing pages — or to use it risk-free for 90 days — click here now:
Copywriter / Consultant
31 Cheyenne Dr.
Montville, NJ 07045