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Category Archives for "Marketing"

How Copywriter Bob Bly Submits Ad Copy To Graphic Designers

I’ve learned so much from Bob Bly over the years. When I was just starting out as a copywriter and marketing consultant, one of his most helpful products was “The Copywriter’s Toolkit.” I learned how to submit copy from studying this work and his class book, The Copywriter’s Handbook. Every print ad has two main […]

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Yes, Great Marketing CAN be Rocket Science. Just ask Elon Musk.

Normally marketing is not rocket science. John E. Kennedy defined advertising as “salesmanship in print,” not rocketship in space. However, Elon Musk used the test launch of SpaceX heavy launch rocket to promote one of his other companies, Tesla. The payload of this “half a billion dollar” experiment was his cherry red Tesla roadster. Elon […]

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Walmart Name Change Shows Online/Offline Worlds Merge

Walmart changed its name from Wal-Mart Stores, Inc. to Walmart Inc. I read about it on Walmart’s blog. Yes, Walmart has a blog. Does your business have a blog? In the old days, you could divide companies between online and bricks and mortar businesses.  E-commerce meant a company sold products and services online from their […]

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Should You Subtract AdWords Now?

Do you have a contrarian mindset? Do you question the notion that if “everyone’s doing it” than it must be okay? Do you spend money on Google AdWords? If you answered “Yes” to these three questions than maybe, just maybe, you’ll reduce or eliminate your AdWords advertising. Many business owners keep advertising the way they […]

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Convert What You Know Into Income

In this article by author and master marketer Bob Bly, you’ll learn about how you can convert your specialized business knowledge into a side income. I have learned a lot from Bob Bly over the years and hope you make him one of your “virtual mentors.” There’s a lot of money in teaching the business, […]

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7 Ways To Write a Great Headline

When you write great headlines, you improve the results of every advertisement, flyer, invitation, press release, client letter, and email you write. Remember that 73% of the buying decision is made at the point of the headline. And “buying” can mean opening the email message, listening to the rest of the TV or radio ad, reading the rest of the newspaper advertisement, buying the product or registering for a community seminar. So let’s spend some time looking at proven ways to create great headlines.

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How To Write an Effective Advertisement

Over the years, successful writers have developed copywriting formulas which produce effective ads, TV commercials, and sales letters. I first learned about the “AIDA” formula in 1989 from marketing expert, Jay Abraham. You begin the process of creating an effective ad by thinking of one of your best clients, a wealthy widow by the name of Sally Jones….

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