Category Archives for Public Speaking

What’s the Major Goal of Your Next Marketing Seminar?

In this short video, Richard Emmons discusses setting the major goal for your seminars. Not what’s in it for you, but rather what’s in it for your audience. If you give them what they want you’re most likely to get what you want. For more seminar marketing ideas go to http://www.MyLivingTrustSeminar.com.

Richard Emmons Interviewed About Living Trust Seminars

This past Tax Day, I was interviewed by Jobie Summer, CFP® of Resources For Advisors about the Family Living Trust Seminar system. Her questions included:

  • Why are Family Living Trust Seminars so important for our listeners to achieve greater success?
  • Why did you create the Family Living Trust Seminar system?
  • How do advisors typically get started with Living Trust Seminars on a step by step basis?
  • Why do you need to “coach” the estate planning attorney?
  • What if any of our advisors got started today with Family Living Trust Seminars what would their life look like in say, 30 days? 90 days? 1 year?
  • What are the specific roadblocks that typically prevent advisors from getting started?
  • What are the specific strategies that are like keys to unlock “roadblock doors” to achieve wild success?
  • What’s the first action step you’d want an advisor to take to get started with Family Living Trust Seminars?

You can listen to the interview by going to the Family Living Trust Seminar website.

Seminar Success By Reading Your Audience

Richard Emmons discusses the importance of “reading your audience” to know when someone doesn’t “get it” so you can explain the concept again. Anyone left behind in the presentation is much less likely to sign up for a first appointment.

For more seminar marketing ideas go to http://www.MyLivingTrustSeminar.com.

When To Feed Your Seminar Attendees

This short video looks at when you should feed your seminar attendees. Should you hold lunch seminars or dinner seminars? Should you feed them before your presentation? Or “hold them hostage” and feed them after your presentation?

The offer of a free meal attracts folks to your seminars. The delivery of a good meal keeps them happy at the presentation and impacts your goal: getting them to sign up for an first appointment.

For more seminar marketing ideas go to http://www.MyLivingTrustSeminar.com.

Advisor Marketing Success with Better Public Speaking

Richard Emmons encourages financial advisors to develop their public speaking ability by getting more experience doing their own seminars as well as joining groups like Toastmasters.

To find the nearest Toastmasters Club go to www.toastmasters.org/.

Advisor Marketing: Best Days to Hold Seminars

In this short video, Richard Emmons helps financial advisors choose the best days of the week to hold community seminars.

httpv://www.youtube.com/watch?v=balbn7GxFvM

For more seminar marketing ideas go to http://www.MyLivingTrustSeminar.com

Advisor Marketing: 3 Keys to Seminar Success

Richard Emmons tells financial advisors how to expand their practices with successful community seminars. The 3 keys to successful seminars are

  1. Fill the room with attendees
  2. Fill attendees with great information
  3. Get attendees to take the first step

httpvh://www.youtube.com/watch?v=o0kkZyN1Icc

For more seminar marketing ideas go to www.MyLivingTrustSeminar.com.

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