Marketing Simplicity Means Less Is More
Everyone suffers from information overload today. Just click on one banner ad and a person is followed all over the internet for weeks. Companies bombard clients with the same message everywhere. This can be on their website, Instagram, Facebook, Twitter and more. This “be everywhere” marketing strategy can overwhelm clients and prospects and lead to marketing fatigue. Or simply a lot of unsubscribes and unfollows. This strategy is also a lot of work for you or your staff by trying to post everywhere.
You can learn more about this topic in this article written of Michael Crawford of Target Marketing, The Value of Marketing Simplicy in a Complex World.
How many times have you heard, “the average consumer is exposed to ‘X’ number of ads each day?”
The cliché often accompanies a pitch for a creative platform or placement intended to stand out in a crowd. In competitive markets, this mindset can drive growth in marketing budgets, as people become preoccupied with share-of-voice metrics and prestige placements. That’s why it’s worth remembering the subtext of the cliché is simplicity.
It’s true that consumers are inundated with commercial messages in more forums and formats than ever. Stimulating demand in a saturated advertising environment requires reasonable frequency. More importantly, however, it requires messaging based on your audience’s motivations and interests, simplified for each stage in the awareness-to-conversion process.
You can read the rest of the article here.
With this strategy in mind, you focus on mastering one or two marketing channels. Then add more marketing channels as time and funds allow. You should carefully track your ad campaigns to know which ones increase sales and which ones just cause marketing clutter.