Richard Emmons

Author Archives: Richard Emmons

How Copywriter Bob Bly Submits Ad Copy To Graphic Designers

I’ve learned so much from Bob Bly over the years. When I was just starting out as a copywriter and marketing consultant, one of his most helpful products was “The Copywriter’s Toolkit.” I learned how to submit copy from studying this work and his class book, The Copywriter’s Handbook. Every print ad has two main […]

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Yes, Great Marketing CAN be Rocket Science. Just ask Elon Musk.

Normally marketing is not rocket science. John E. Kennedy defined advertising as “salesmanship in print,” not rocketship in space. However, Elon Musk used the test launch of SpaceX heavy launch rocket to promote one of his other companies, Tesla. The payload of this “half a billion dollar” experiment was his cherry red Tesla roadster. Elon […]

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Walmart Name Change Shows Online/Offline Worlds Merge

Walmart changed its name from Wal-Mart Stores, Inc. to Walmart Inc. I read about it on Walmart’s blog. Yes, Walmart has a blog. Does your business have a blog? In the old days, you could divide companies between online and bricks and mortar businesses.  E-commerce meant a company sold products and services online from their […]

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The Seven Indispensable Habits to Personal Success

Forget setting New Year’s Resolutions this year. Instead, find success this year by adapting these success habits. This article by Brian Tracy was first published in the daily e-letter, ETR. The habits of success have been studied by great thinkers and philosophers for at least 2,500 years. After personally studying the subject for more than […]

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Should You Subtract AdWords Now?

Do you have a contrarian mindset? Do you question the notion that if “everyone’s doing it” than it must be okay? Do you spend money on Google AdWords? If you answered “Yes” to these three questions than maybe, just maybe, you’ll reduce or eliminate your AdWords advertising. Many business owners keep advertising the way they […]

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Fax It — No Fax Machine Required

Send a fax and you’ll be reminded of how far technology has gone over the past 30 years. Being located  in an executive suites business center allows me to send a fax whenever I want to. Which isn’t very often. In this article Bill Myers writes about an online fax option which allows you to […]

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Repeal ObamaCare With Christian Health Care Sharing Ministries

You can raise your company’s profits by increasing your revenues and by decreasing your overhead expenses. Healthcare insurance premiums have skyrocketed over the past 8 years since the passage of the misnamed Affordable Care Act. Thankfully, the ObamaCare Senate bill included an exemption for health care sharing ministries. This was the bill signed into law […]

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