What Is GDPR and Why It Matters For Marketers

Facebook is the advertising platform that marketers love to hate. We love it because we can target specific groups of people with a level of knowledge which boggles the minds of old-school direct marketers. We hate it because we know Facebook is tracking us and our children and knows way too much about us. To […]

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Chargebacks: A Business Problem You’d Best Care About

In this article by copywriting great John Forde, you’ll learn ten ways to minimize getting chargebacks from dissatisfied customers. In early 1974, nobody wanted to use credit cards. And this, my friend, would have been a problem if it had never changed. Mercifully, however, it did. Today, we’ve got plastic galore. And lots of other […]

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Count Your Marbles Now Before You Lose Them Later

Over the years I have learn so much from Jay Abraham on marketing, copywriting, and finding success in business. In this article, Jay makes the case for not working smart or hard on Saturdays. This story hit home to me and I hope it hits home to you as well. Enjoy. How Saturday Mornings AND […]

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How Copywriter Bob Bly Submits Ad Copy To Graphic Designers

I’ve learned so much from Bob Bly over the years. When I was just starting out as a copywriter and marketing consultant, one of his most helpful products was “The Copywriter’s Toolkit.” I learned how to submit copy from studying this work and his class book, The Copywriter’s Handbook. Every print ad has two main […]

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Yes, Great Marketing CAN be Rocket Science. Just ask Elon Musk.

Normally marketing is not rocket science. John E. Kennedy defined advertising as “salesmanship in print,” not rocketship in space. However, Elon Musk used the test launch of SpaceX heavy launch rocket to promote one of his other companies, Tesla. The payload of this “half a billion dollar” experiment was his cherry red Tesla roadster. Elon […]

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Walmart Name Change Shows Online/Offline Worlds Merge

Walmart changed its name from Wal-Mart Stores, Inc. to Walmart Inc. I read about it on Walmart’s blog. Yes, Walmart has a blog. Does your business have a blog? In the old days, you could divide companies between online and bricks and mortar businesses.  E-commerce meant a company sold products and services online from their […]

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The Seven Indispensable Habits to Personal Success

Forget setting New Year’s Resolutions this year. Instead, find success this year by adapting these success habits. This article by Brian Tracy was first published in the daily e-letter, ETR. The habits of success have been studied by great thinkers and philosophers for at least 2,500 years. After personally studying the subject for more than […]

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