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Category Archives for "Marketing"
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Advisor Marketing: Magazine Advertising

Your city probably has one or more high-gloss magazines targeting the affluent people in your region. Should you advertise in your region’s magazine? First, you must confirm that the readership of the magazine matches the demographics of your targeted clientele. Does the typical reader sound like someone you’d like to have sit across your desk?

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Advisor Marketing Success OR “You’re Fired!”

This Wall Street Journal article points out that many Regional Broker/Dealers are raising minimum production amounts. If you’re feeling some heat from your broker/dealer, you have two choices. Improve your marketing to raise your production…or fire your BD! After the article you can find ideas on both of these choices.

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Client Appreciation Dinners for Advisor Marketing Success

Feeling neglected is the #1 reason people leave one company for another. Not price. Not service quality No Product features. Everyone wants to feel appreciated and remembered. Hosting an annual client appreciation dinner makes your clients feel appreciated and reminds people why they do business with you.

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Get a Website For Advisor Marketing Success

Every financial advisor needs to get a website these days. Even a basic website allows prospects to find you. Can you imagine not being in the telephone book? You can always improve your website later. For now get something up so people can find you. And not your competitors!

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Advisor Marketing By Writing Articles In Your Local Newspaper

You build a lot of credibility writing articles for local publications. Many publications are hungry for quality content that their readers will read. When you have this opportunity, you get chance to get in front of hundreds or even thousands of qualified prospects. You demonstrate your expertise and build credibility over time. Plus people can get to know you over time as you blend in personal stories which bring investment and economic principles to life.

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Free Publicity Case Study: Volcano Helps Apple’s iPad

Apple’s new iPad got millions of dollars in free publicity yesterday when the New York Daily News reported that the Prime Minister of Norway was running his government with his iPad. Likes thousands of people, he was stuck in a New York airport because the Icelandic volcanic ash made travel to Europe impossible.

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Getting Free Publicity with Press Releases

Financial advisors, like any other business, have two ways to get noticed in newspapers, radio and television. Paid and unpaid. You pay for display ads and TV commercials. How do you get free publicity? By submitting press releases which talk about your company and it’s products and services.

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